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Kenya's agribusiness sector is the backbone of the national economy feeding populations, generating employment, and supporting exports. However, as global demand for food safety, traceability, and supply chain transparency increases, producers, aggregators, retailers and exporters must adopt smarter systems to remain competitive.
GS1 Kenya empowers the entire agricultural and fresh food value chain with globally recognized standards that ensure traceability, data accuracy, and trust from farm to fork.
Agribusiness involves numerous stakeholders from smallholder farmers and cooperatives to processors, distributors, and international buyers. GS1 provides a common global language of identification and data exchange that enhances collaboration, product safety, and supply chain visibility.
Traceability of fresh produce across fragmented supply chains
Product identification in bulk or loose formats
Compliance with export market standards and certifications
Reduction of post-harvest losses through improved logistics
Assurance of food safety, especially for perishables
By implementing GS1 standards, agricultural products can be tracked from the point of harvest to the end consumer, enabling:
Farm-level tagging of produce for origin verification
Barcoded cartons for market and retail traceability
Data sharing with buyers, exporters, and regulators
Compliance with export market requirements
A simple scan of a 2D barcode can reveal critical data: harvest date, production method, input use (e.g., organic certification), batch number, and route to market.
GTIN and SSCC registration for farm products
Labeling and barcoding tools for smallholders and cooperatives
Integration support with ERP, WMS, and traceability systems
Training on agricultural product data management and export readiness
Consultation for regulatory compliance and food safety initiatives
GS1 Kenya is helping transform Kenya's agribusiness sector into a modern, data-driven, and export-ready industry. Whether you manage a single farm or a national supply chain, GS1 standards are your pathway to trust, efficiency, and global market access.
